Profound Internet
Marketing Wisdom
If You Want To Take Your
Internet Marketing Strategy
To The Next Level Drop All
Distractions And Study This Info
If You Want To Take Your
Internet Marketing Strategy
To The Next Level Drop All
Distractions And Study This Info
This post is based on an amazing article by Mark McGuinness.
You might by shocked to realize that extremely successful Internet marketing strategies can be based on the concepts of Buddha.
Here's a list of concepts enumerated by McGuinness that relate to Internet marketing:
- Don’t try to reach everyone
Focus on the people who actually want what you are offering.
WHY??
Because you're much more likely to get a positive response. (The natural temptation is to try to reach everyone you think needs your offering. - Telling the truth is not enough
You must persuade your audience of the value of your offer (even if you are giving away something for free). - Packaging makes a difference
If Buddha used a numbered list (2500 years ago) you should too. - Positioning is critical
If Buddha differentiated himself from his competitors (other gurus, yogis, swamis and teachers) so should you. - You need an effective business model
"The hybrid economy we’re living in today is blending the idea of capitalism (‘do your job and I won’t fire you’) and the gift economy (‘wow, this is amazing.’)"
(Seth Godin)
Here is a link to McGuinness's full article:
How The Buddha Solved His Marketing Problem
Highly recommended!
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Good to see comment process is fixed.
#2 Telling the truth is not enough is a truism that shocks a lot of people new to the Internet.