Perfecting The Use Of Leverage On The
Internet Can Be Achieved By The Effective
Use Of Co-Op Advertising As Described In
This Instructive And Profitable Blog Post
You will learn the conceptual and pragmatic advantages of co-op advertising as well as the best strategy for applying four basic rules for immediate results.
As the title suggests I will focus on advertising co-ops for multi-level programs such as those in network marketing (MLM) or other programs with multiple referral levels.
The most powerful concept in multi-level marketing is the effective use of leverage.
Building a huge downline is a form of operating leverage. You can have hundreds or thousands of people in your network generating income for themselves and also simultaneously generating income for you.
Operating leverage includes promotional leverage as in advertising or marketing, not just productive leverage (building a downline).
The co-op advertising technique I am going to explain is very powerful, because it will produce immediate results for new multi-level members at a very modest cost.
Four Basic Rules
Rule #1 – The co-op member who benefits the most pays the most.
Rule #2 – The optimum size of the advertising co-op is four members
Rule #3 – Always direct co-op advertising traffic to squeeze pages
Rule #4 – Teach members of your advertising co-ops to run their own co-ops.
To illustrate Rule #1 I am going to use the excellent advertising network AdFly
If you join make sure you select “Advertiser” in the “Account Type” box.
You can get cheap but converting traffic from proxy servers from this network for as low as $.40 per 1,000 impressions. This is global traffic. This rate translates into 50,000 impressions for $20.00 (US). Your squeeze pages would come up as pop unders.
Ok. Let’s say you are running the co-op with a $20 buy, and the best set up is for YOU to have one member on your first level, and for that member to have two members on his/her first level (your second level).
The costs would be divided as follows: You pay $10. Your first level member pays $5, and his/her first level members pay $2.50 each.
This cost structure satisfies Rule #1 – The co-op member who benefits the most pays the most. No matter which of you four gets new members, YOU will benefit the most since ALL new members will be in your downline.
Similarly, the co-op member who pays $10 benefits from new members in three places.
The two members who pay the least only benefit from direct sign ups.
Obviously, you should have tested out the paid advertising before you use it in your co-op.
To automate this whole process you will need an url rotator. Each co-op member will submit his/her unique referral url for inclusion in the rotator. If you do not have access to a reliable rotator try FreeRotator
If an url rotator is not suitable for your advertising network of choice, then have each co-op member submit their referral url (or tracking url) and you will have to manually rotate their urls in according to some agreed number of impressions.
Use one tracking url (submitted to the ad network) for this process and keep members up to date with screen shots of the ad tracking data.
(You are rotating member urls as the target url for the tracking url submitted to the ad network).
I suggest starting with the co-op members paying the least so they get their impressions first if no rotator is in use.
Rule #2 The optimum size of the advertising co-op is four members. This is not a hard and fast rule, but it has the very strong benefit of having all members get at least double the new referral benefits compared to their percentage of co-op costs.
(You pay 50% of costs but receive 100% of new member benefits. Your first level referral pays 25% of costs but gets 75% of new member benefits. The two second level referrals pay 12.5% of costs, but receive 25% of new member benefits).
This analysis assumes that the advertising co-op results in an equal number of new referrals for each member.
If your downline members adopt this promotional technique successfully, you are likely to enjoy monumental long-term growth in the size of your downline.
By the way, you should also introduce this co-op technique to your immediate upline.
Rule #3 Always direct co-op advertising traffic to squeeze pages. There may be some drawbacks to this rule, but how else are you going to explain the immense power of co-op advertising to your prospects without being able to send them follow up messages??
Plus, there are plenty of recruiting and advertising techniques that you will want to explain to new downline members, so squeeze pages and the follow up autoresponder series is so very powerful.
Rule #4 Teach members of your advertising co-ops to run their own co-ops. The power of this successfully being implemented has already been stressed. But I want you to imagine this co-op process being duplicated at every level in your downline.
The obvious advantages of being at the top and running the four person co-op should get your downline members very excited!
Your retention rate should be very high in a quality program.
Payment From Co-op Members
Collecting payment from co-op advertising members is very efficient if you can use PayPal. No fees are usualy charged when money is sent directly from a bank account to your PayPal account. Then, you can usually pay for any advertising using PayPal.
Affordable And Profitable Choices
To Start Your Co-op Advertising
In addition to AdFly mentioned above here are five additional advertising choices that can be effectively used in a multi-level advertising co-op.
- Quality Solo Ads
You should always exercise due diligence when buying solo ads, but when you find a good vendor, you are in a position to run a very profitable advertising co-op.
Having your new downline members benefit from a proven advertising resource will ensure retention of downline recruits and validate the value of the co-op strategy.
When these downline members turn around and run ad co-ops for their respective downlines, you will see high rates of sustained growth.
Go to these groups below on Facebook and do your due diligence by reading testimonials and asking questions about specific vendors to see whom you can work with that offers quality traffic that fits your opportunity.
- Solo Ad Marketplaces
You can also find reliable solo ads with these central marketplaces.
“About 50% of the traffic comes from Business Opportunity expired domains. About 10% comes from search engine Pay Per Click campaigns such as Google and Yahoo. And the remaining 40% comes from Banner campaigns on highly targeted websites.”
Your site will be viewed as a full webpage.
- Supercharged Solo Ads
At a cost of $7 (US) for each solo ad combined with a guaranteed 1,000 clicks this alternative is a solid asset in any co-op advertising campaign.
This service provides direct mail leads as well as email leads. Test this service to see if it fits your particular multi-level offer. (Do not neglect the direct mail alternative).
Boost Your Advertising Firepower
With Self-Funded Viral Advertising
Here are two powerful viral ad programs that are perfect for advertising co-ops. As you build up these programs they become more and more powerful to advertise any multi-level income or advertising programs you choose.
Cash In On Banners offers a monumental opportunity for highly profitable promotional leverage.
There are additional viral ad and income programs within Cash In On Banners. This program should pay for itself many times over, plus the advertising reach is awesome!
Another advertising resource with monumental potential. Get paid as you build your advertising power. Long-term
(5 years for $5) viral advertising will be attractive to local businesses, especially if you explain the co-op advertising promotional strategy.
Using ad tracking with these resources means there is no guesswork as to what headlines or ad copy is working.
These two programs illustrate how powerful it is when you run your promotions through a squeeze page.
Your squeeze page can be headlined with “Powerful And Profitable Ad Resources” or something similar, and you can initially feature your proven viral advertising programs and then introduce your multi-level income programs.
Or, you can feature your multi-level program on the entry squeeze page and introduce the viral ad programs later in the autoresponder series.
Finally, I come back to how enormously potent using the leverage of multi-level income and viral ad programs can be.
This is the era of WORKING SMART!
Make sure leverage through co-op advertising is an essential part of your marketing arsenal.
Best of success! Act today!
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