Heavy Traffic Is Only Half The
Battle, Then Your Visitors Have
To Execute Your Desired Outcome
Heavy Traffic Is Only Half The
Battle, Then Your Visitors Have
To Execute Your Desired Outcome
I just came across an extraordinary blog post that illustrates two fundamental pillars of success.
One is that outstanding content will be widely shared across the Internet, and two that the quality of publication rather than the frequency is a critical factor.
Link building guru, Brian Dean, recently published a blog post, Conversion Rate Optimization (CRO) Techniques: The Complete List
This post lists 128 ways to increase and improve conversion rates complete with case study and resource list references.
I have listed the technique list below together with some of my personal comments on tactics I found very valuable.
The techniques are grouped into five different categories:
- Copy techniques
- Design techniques
- Call-to-action techniques
- Pricing techniques
- Funnels techniques
Copy Techniques
- Sweeten the deal with bonuses
- Increase the quantity of your landing pages
- Test upsells, downsells and cross sells
- Use inline validation
- Test free trials vs. freemium
- Show the work that went into creating your product
- Get new users engaged immediately, even if they don't buy right away
- Show why you're better than competition
- Use weird call to action copy
- Remove your coupon field
- Add reassurance copy
- Give people more information
- Persuade with image captions
Make sure your image caption contributes toward your most wanted response. - Clearly mark your top sellers
- Feature high-revenue products above fold
- Replace blocks of text with bullet points
- Replace the word
- Don't show the number of people already on your email list (yes, really)
Strange but true. Test for yourself. - Test first and second person copy in CTAs
- Evoke emotion
Emotions sell. Just find the one most suitable for your situation. - Hide negative social proof
- Directly counter objections
- Replace jargon with plain English
- Leverage loss aversion
- Use specific statistics and numbers
- Add urgency to your CTA
- Use price anchoring
- Add a benefit to your call to action
- Test different prices to maximize total revenue
- Use guarantees
- Use no-nonsense headlines
- Make your headlines super-specific
- Show where your product was made
- Use scarcity
- Use the same language customers use
- Ask for micro-commitments
- Test negative words in your headline
- Add numbers in your headline
- Use information gaps to create curiosity
- Use action-oriented copy
- Make your About Us page more human
- Turn a boring form into a fill in the blank
- Use a long-form sales page for pricey products
- Add number of likes, users, followers or customers as social proof
- Use qualitative surveys to get breakthrough insights
- Optimize your site for mobile
Very important! Mobile devices are a huge source of traffic. - Show multiple high-quality product images
- Prominently display your phone number
- Show off user reviews
- Ruthlessly remove useless links
- Remove graphics or images near or touching your CTA
- Make call to actions look like buttons (instead of text or pictures)
- Pimp expert social proof
- Allow customers to zoom in on your products
- Use image testimonials
Solicit these if necessary, because they are worth thousands of words of expert ad copy. - Use a large font for your headline
- Use a single column layout
- Use hand-drawn visual cues
- Encourage customers to share their puchase on social media
- Keep the number of items in the cart visible
- Add product filters
- Use real faces instead of icons or stock photos
- Add auto-complete suggestions in product search (with images)
- Slap a discount sticker on your products
Discounts sell. - Show your product in context
- Use BIG product images
- Use short landing pages for small commitments
- Follow traditional design conventions
- Make your load time lightning-fast
- Use a smaller button
- Replace dropdown menus with other options
- Use a slider at the bottom of your pages
- Use a notification bar at the top of your pages
- Use a popup to capture more emails
- Avoid false bottoms to keep users scrolling
- Reduce the number of fields and options a user has to sift through
- Incorporate video in your sales funnel
- Prominently display social sharing buttons in blog posts
- Remove trust symbols
- Add trust symbols
- Use image sliders instead of video
- Add (awesome) site searchk0a=t
- Test different colors for call-to-action buttons
- Use images that represent your USP
- Test button size
- Use photos of real people
- Reduce distractions
- Update your outdated design
- Remove visual deadweight
- Guide users with directional cues
- Put key information on the left side of the page
- Use competitive intelligence
- Run surveys to figure out what your customers really want
- Do usability testing (with real users) to get live feedback
- Use heat map tools
- Add countdown timers to time-sensitive offers
- Use anchor text navigation links
- Explicitly tell users to scroll
- Generate email subscribers from your About Us page
Build your list. - Repeat key benefits during checkout
- Show a bigger phone number on mobile sites
- Use a 2-step opt-in
- Use a 1-step opt-in
- Place your CTA above and below the fold
- Put a CTA in the top right corner of your page
- Put your button in a more prominent place
- Use multiple CTAs on a single page
Very important to try multiple times to close the sale. - Use a contrasting color for your CTA
- Split up a larger product into individual products
- End your prices in "7" and "9"
- Test lowering AND raising your prices
- Show your price on landing pages
It's very annoying having to hunt for the price. - Remove hidden fees
- Autofill fields at checkout
- Test different payment options
- Segment by different user types
- Test the number of pages in your checkout process
- Show progress
- Use a Social Squeeze Page to capture emails
Perfect your list building techniques. - Use The Content Upgrade to capture more emails from blog posts
- Let buyers checkout as a guest
- Give people a product tour
- Add live chat support
- Keep your message and design consistent through your entire funnel
- Offer free shipping
- Collect emails and nurture (instead of trying to sell immediately)
- Test the weakest links of your funnel first
- Use A/B testing
The most profound lesson to be learned from the entire post is to test everything!!
Negative emotions are consistently more effective motivators than positive emotions.
Design Techniques
Call-To-Action Techniques
Pricing Techniques
Funnels Techniques
Conversion Rate Optimization (CRO) Techniques: The Complete List
Consumer Notice: This is an affiliate ad supported blog. That means if you buy something from a link or ad on this site, or based on my recommendation, either expressed or implied, I may get paid an affiliate commission. Helps to pay the bills.
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