Narrow The Focus Of Your
Blog With A Limited Number
Of Highly Relevant Categories
Narrow The Focus Of Your
Blog With A Limited Number
Of Highly Relevant Categories
First ask yourself two key questions:
- What is the primary focus of my blog?
- What keywords do I want to rank for?
I'm not suggesting that a blog with general interests can't expect a loyal following.
But, if you want to establish yourself as an authority figure (a trusted source of quality information) in any particular area, then having a limited focus is extremely valuable.
If you are in the first year of your blog, it is a good idea to limit the categories to half a dozen.
But, you want to do some keyword research before you name your categories.
Using Google's Keyword Suggestion Tool is an extremely valuable step in the naming process.
You want to use highly relevant keywords for the names of your categories.
Use keywords that you want to rank for.
They may be high demand keywords or they may be not. But, you want your categories to be broad enough to include a variety of emphasis.
Google Keyword Suggestion Tool
When you use this tool, use both the "broad match" and "exact match" from the left column.
Subsequently, once your categories are established, you will want to use Google's Blog Search to find the latest posts using your category names.
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