Be sure to take this important and fundamental step:
Create a Facebook Fan Page.
You will enjoy 3 main benefits:
- Your updates are indexed by Google
- There is no limit to the number of Fans you can have.
- You are allowed to treat your Facebook Fan Page as a marketing tool, inviting followers/fans to sales pages and opt in pages
On your Facebook Profile Page you are limited to only 5000 followers, but you do not face this limitation on your Fan page.
The source for this strategy was a very useful collection of social media marketing articles:
Social Media Marketing
Finally, be sure you have taken this important step with your Facebook Profile Page:
Directory Of Social Network Profile Pages
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