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Co-Op Advertising Strategy For
Multi-Level Marketing Programs, Updated

March 16, 2019 by Robert A. Kearse 3 Comments


Co-Op Advertising Strategy For Multi-Level Marketing Programs



Perfecting The Use Of Leverage On The
Internet Can Be Achieved By The Effective
Use Of Co-Op Advertising As Described In
This Instructive And Profitable Blog Post


You will learn the conceptual and pragmatic advantages of co-op advertising as well as the best strategy for applying four basic rules for immediate results.

As the title suggests I will focus on advertising co-ops for multi-level programs such as those in network marketing (MLM) or other programs with multiple referral levels.


The most powerful concept in multi-level marketing is the effective use of leverage.

Building a huge downline is a form of operating leverage. You can have hundreds or thousands of people in your network generating income for themselves and also simultaneously generating income for you.

Operating leverage includes promotional leverage as in advertising or marketing, not just productive leverage (building a downline).

The co-op advertising technique I am going to explain is very powerful, because it will produce immediate results for new multi-level members at a very modest cost.

Four Basic Rules

Rule #1 – The co-op member who benefits the most pays the most.

Rule #2 – The optimum size of the advertising co-op is four members

Rule #3 – Always direct co-op advertising traffic to squeeze pages

Rule #4 – Teach members of your advertising co-ops to run their own co-ops.

 


To illustrate Rule #1 I am going to use the excellent advertising network AdFly
If you join make sure you select “Advertiser” in the “Account Type” box.

You can get cheap but converting traffic from proxy servers from this network for as low as $.40 per 1,000 impressions. This is global traffic. This rate translates into 50,000 impressions for $20.00 (US). Your squeeze pages would come up as pop unders.

Ok. Let’s say you are running the co-op with a $20 buy, and the best set up is for YOU to have one member on your first level, and for that member to have two members on his/her first level (your second level).

The costs would be divided as follows: You pay $10. Your first level member pays $5, and his/her first level members pay $2.50 each.


This cost structure satisfies Rule #1 – The co-op member who benefits the most pays the most. No matter which of you four gets new members, YOU will benefit the most since ALL new members will be in your downline.

Similarly, the co-op member who pays $10 benefits from new members in three places.

The two members who pay the least only benefit from direct sign ups.

Obviously, you should have tested out the paid advertising before you use it in your co-op.


To automate this whole process you will need an url rotator. Each co-op member will submit his/her unique referral url for inclusion in the rotator. If you do not have access to a reliable rotator try FreeRotator

If an url rotator is not suitable for your advertising network of choice, then have each co-op member submit their referral url (or tracking url) and you will have to manually rotate their urls in according to some agreed number of impressions.

Use one tracking url (submitted to the ad network) for this process and keep members up to date with screen shots of the ad tracking data.

(You are rotating member urls as the target url for the tracking url submitted to the ad network).

I suggest starting with the co-op members paying the least so they get their impressions first if no rotator is in use.


Rule #2 The optimum size of the advertising co-op is four members. This is not a hard and fast rule, but it has the very strong benefit of having all members get at least double the new referral benefits compared to their percentage of co-op costs.

(You pay 50% of costs but receive 100% of new member benefits. Your first level referral pays 25% of costs but gets 75% of new member benefits. The two second level referrals pay 12.5% of costs, but receive 25% of new member benefits).

This analysis assumes that the advertising co-op results in an equal number of new referrals for each member.

If your downline members adopt this promotional technique successfully, you are likely to enjoy monumental long-term growth in the size of your downline.

By the way, you should also introduce this co-op technique to your immediate upline.

Rule #3 Always direct co-op advertising traffic to squeeze pages. There may be some drawbacks to this rule, but how else are you going to explain the immense power of co-op advertising to your prospects without being able to send them follow up messages??

Plus, there are plenty of recruiting and advertising techniques that you will want to explain to new downline members, so squeeze pages and the follow up autoresponder series is so very powerful.


Rule #4 Teach members of your advertising co-ops to run their own co-ops. The power of this successfully being implemented has already been stressed. But I want you to imagine this co-op process being duplicated at every level in your downline.

The obvious advantages of being at the top and running the four person co-op should get your downline members very excited!

Your retention rate should be very high in a quality program.

Payment From Co-op Members

Collecting payment from co-op advertising members is very efficient if you can use PayPal. No fees are usualy charged when money is sent directly from a bank account to your PayPal account. Then, you can usually pay for any advertising using PayPal.

Affordable And Profitable Choices
To Start Your Co-op Advertising

 

In addition to AdFly mentioned above here are five additional advertising choices that can be effectively used in a multi-level advertising co-op.

  1. Quality Solo Ads

    You should always exercise due diligence when buying solo ads, but when you find a good vendor, you are in a position to run a very profitable advertising co-op.

    Having your new downline members benefit from a proven advertising resource will ensure retention of downline recruits and validate the value of the co-op strategy.

    When these downline members turn around and run ad co-ops for their respective downlines, you will see high rates of sustained growth.

    Go to these groups below on Facebook and do your due diligence by reading testimonials and asking questions about specific vendors to see whom you can work with that offers quality traffic that fits your opportunity.

    https://www.facebook.com/groups/salestestimonials/

    https://www.facebook.com/groups/soloads/

    https://www.facebook.com/groups/SoloAdsTestimonials/

    https://www.facebook.com/groups/2BuySellSoloAds/

    https://www.facebook.com/groups/sawwpsolos/

    https://www.facebook.com/groups/highvolumesoloads/?ref=br_rs

    https://www.facebook.com/groups/148553545297924/?bookmark_t=group

  2. Solo Ad Marketplaces

    You can also find reliable solo ads with these central marketplaces.

    Solo Ad Marketplace

    Udimi

  3. MyGuaranteedVisitors

    “About 50% of the traffic comes from Business Opportunity expired domains. About 10% comes from search engine Pay Per Click campaigns such as Google and Yahoo. And the remaining 40% comes from Banner campaigns on highly targeted websites.”

    Your site will be viewed as a full webpage.

  4. Supercharged Solo Ads

    At a cost of $7 (US) for each solo ad combined with a guaranteed 1,000 clicks this alternative is a solid asset in any co-op advertising campaign.

  5. ExcellentLists

    This service provides direct mail leads as well as email leads. Test this service to see if it fits your particular multi-level offer. (Do not neglect the direct mail alternative).

  6. Boost Your Advertising Firepower
    With Self-Funded Viral Advertising

    Here are two powerful viral ad programs that are perfect for advertising co-ops. As you build up these programs they become more and more powerful to advertise any multi-level income or advertising programs you choose.

    Cash In On Banners offers a monumental opportunity for highly profitable promotional leverage.

    There are additional viral ad and income programs within Cash In On Banners. This program should pay for itself many times over, plus the advertising reach is awesome!

    timn‘geo

    Another advertising resource with monumental potential. Get paid as you build your advertising power. Long-term
    (5 years for $5) viral advertising will be attractive to local businesses, especially if you explain the co-op advertising promotional strategy.

    Using ad tracking with these resources means there is no guesswork as to what headlines or ad copy is working.

    These two programs illustrate how powerful it is when you run your promotions through a squeeze page.

    Your squeeze page can be headlined with “Powerful And Profitable Ad Resources” or something similar, and you can initially feature your proven viral advertising programs and then introduce your multi-level income programs.

    Or, you can feature your multi-level program on the entry squeeze page and introduce the viral ad programs later in the autoresponder series.

    Finally, I come back to how enormously potent using the leverage of multi-level income and viral ad programs can be.

    This is the era of WORKING SMART!

    Make sure leverage through co-op advertising is an essential part of your marketing arsenal.

    Best of success! Act today!

     

    Consumer Notice: This is an affiliate ad supported blog. That means if you buy something from a link or ad on this site, or based on my recommendation, either expressed or implied, I may get paid an affiliate commission. Helps to pay the bills.

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Filed Under: Blog Money Tagged With: AdFly, Advertising, Advertising Co-Ops, Advertising Cooperatives, Blog Money, Cash In On Banners, Co-Op Advertising, Cooperative Advertising, ExcellentLists, Leverage, make money blogging, make money online, MLM, Multi-Level Marketing, Network Marketing, NewspapersAlive, PayPal, Show My Links, Squeeze Pages, timn'geo, Url Rotator

Weekly Split Testing Benefits Will Make
You A More Powerful Internet Marketer

November 1, 2011 by Robert A. Kearse 1 Comment



Weekly Split Testing Benefits Will Make You A More Powerful Internet Marketer






Increased Profits
From Split Testing


Here's A Productive Way To
Deepen Your Knowledge Base
On A Weekly Basis And Also
Mushroom Your Online Profits


"A/B split testing is a method of marketing testing by which a baseline control sample is compared to a variety of single-variable test samples in order to improve response rates."

If "A" is the baseline control sample, and "B" provokes a better response rate, then discard "A" and make "B" the baseline control sample.

This is how A/B split testing works. Its very simple and direct. Not rocket science.

You can enjoy huge benefits from split testing your advertising headlines or copy or features of your squeeze pages.

I recently discovered a very powerful resource to add to my split testing arsenal: (Note:"Click to enlarge image" at top of samples.

Which Test Won?

And be sure to add this split testing resource to your Internet marketing arsenal:

Split Test Accelerator

Consumer Notice: This is an affiliate ad supported blog. That means if you buy something from a link or ad on this site, or based on my recommendation, either expressed or implied, I may get paid an affiliate commission. Helps to pay the bills.

**************

RELATED POSTS:

How Often Do You Use Split Testing To Improve Your Advertising?

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How To Increase Your Profits With Google Analytics

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Filed Under: Blog Money Tagged With: Blog Money, Internet marketing, Internet Marketing Strategy, Landing Pages, Lead Capture Pages, make money blogging, make money online, Split Testing, Squeeze Pages, Which Test Won?

List Building – Increase The Opt-In Rate
Of Your Squeeze Page Through Split Testing

August 25, 2011 by Robert A. Kearse Leave a Comment



List Building - Increase The Opt-In Rate Of Your Squeeze Page Through Split Testing




Do You Split Test??


This Post Is Only Directed
At Those Marketers Who Are
Less Than Perfect - Everyone
Else Can Ignore This Info!

OK. It's confession time! I have never done any split testing whatsoever even though I know it's highly beneficial.

The simplest form of split testing is where you test two different versions of a single entity like:

  • A squeeze page
  • A headline
  • A background color
  • Or, dozens of other variables

You then simply use the alternative with the best performance. But, also, you can repeat this process on the same variable over and over.

But don't let my negligence stop you from learning about this excellent split testing technique.

The whole process (using Website Optimizer) is explained by Internet marketing guru, Rob Stafford, in an 11-minute free video.

Plus, Rob offers a free download of a highly converting squeeze page that he uses due to split testing.

Free Squeeze Page and Testing is Awesome?

Consumer Notice: This is an affiliate ad supported blog. That means if you buy something from a link or ad on this site, or based on my recommendation, either expressed or implied, I may get paid an affiliate commission. Helps to pay the bills.

**************

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Filed Under: List Building Tagged With: Blog Money, Internet marketing, Internet Marketing Strategy, List Building, make money blogging, make money online, Opt-in lists, Rob Stafford, Split Testing, Squeeze Pages, Website Optimizer

Linkbait And Squeeze Pages –
Two Powerful Resources To Add
To Your Internet Marketing Arsenal

August 8, 2011 by Robert A. Kearse 1 Comment



Link Bait And Squeeze Pages – Two Powerful Resources To Add To Your Internet Marketing Arsenal





Linkbait-Squeeze Page
Double Threat


You Must Have A Diverse
Collection Of Tools In Your
Internet Marketing Arsenal For
Maximum Effect On The Internet


This is a quick post to alert you to two great marketing tools that can definitely help you become a potent force on the Internet.

Let me start off with the free squeeze page being offered by Internet marketing guru, Ryan Diess.

I’ve gotten a ton of emails regarding this resource and checked it out immediately.

Ryan has tested, tweaked, gutted, and rebuilt his best converting squeeze page template at least 300 times.

This is exact same squeeze template that he’s used to build his lists over 500,000 people strong. (May we do half as well – lol)


I learned a lot from the free instructional video that is offered with the squeeze page.



The Perfect Squeeze Page – TAKE NOTES!

Great Linkbait Tool


Next:A great tool to help you come up with powerful linkbait headlines.

I had endless fun and laughs with this tool:

Linkbait Generator

Consumer Notice:This is an affiliate ad supported blog. That means if you buy something from a link or ad on this site, or based on my recommendation, either expressed or implied, I may get paid an affiliate commission. That’s how I pay the bills.


**************

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Add These Valuable Free Videos To Your Affiliate Marketing Arsenal

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Filed Under: Blog Traffic Tagged With: Blog Traffic, Increase blog traffic, Internet marketing, Internet Marketing Strategy, Link bait, Squeeze Pages, Targeted Blog Traffic, targeted traffic

Make More Money Online With
This High Converting Squeeze Page

January 18, 2011 by Robert A. Kearse Leave a Comment



Make More More Money Online With This High Converting Squeeze Page





How Good Is Your Squeeze Page?



The design of your squeeze page can have a profound effect on the opt-in rate of those visitors exposed to it.

I just downloaded a free high converting squeeze page from Internet marketer,
James Francis.

There are also five instructional videos to help you get the most out of the squeeze page resource.

Notice
the element of urgency that is incorporated into the page below.

High Converting Squeeze Page

Consumer Notice:This is an affiliate ad supported blog. That means if you buy something from a link or ad on this site, or based on my recommendation, either expressed or implied, I may get paid an affiliate commission. That's how I pay the bills.


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Filed Under: Blog Money Tagged With: Blog Money, James Francis, List Building, make money blogging, make money online, Opt-in lists, Squeeze Pages

Which Of These Advanced Squeeze
Page Techniques Are The Most Profitable?

April 20, 2010 by Robert A. Kearse Leave a Comment



Which Of These Advanced Squeeze Page Techniques Are The Most Profitable?





If You Are Not Using
Certain Of These Tactics
You Are Leaving A Ton
Of Money On The Table



I’m excited today by the quality of the information I’m about to pass on.


There’s a free video available from Eric Holmlund, Internet marketing guru, which gives a clear concise explanation of advanced squeeze page techniques in 7 different areas.


He has a series of videos that he prepares for members of his opt-in list, Eric’s Tips (highly recommended).


Here are the seven areas of focus in the video with a brief comment from me:

  1. Ask The Expert


  2. Fake video strategy
    (Don’t like this when it is used on me.)


  3. Split Focus or “Hybrid” Landing Pages


  4. Pre-populating fields
    (Very good info RE:CPA neworks)


  5. Host and Post


  6. Collecting additional information
    (Tremendous info)


  7. Monetizing with OTO’s (You MUST start doing this if you don’t already)


Advanced Squeeze Page Techniques


What do YOU use squeeze pages for??



Consumer Notice:This is an affiliate ad supported blog. That means if you buy something from a link or ad on this site, or based on my recommendation, either expressed or implied, I may get paid an affiliate commission. That’s how I pay the bills.


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How To Find And Market Products Online Where There Is Guaranteed Demand


How To Make Money From What You Are Already Doing Online


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How And Why You Should Open A Yahoo Store And Make Quick Cash


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Filed Under: Blog Money Tagged With: Advanced Squeeze Page Techniques, Blog Money, Eric Holmlund, Eric's Tips, List Building, make money blogging, make money online, Opt-in lists, Squeeze Pages

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