Develop A Comprehensive
Strategy To Request Link
Exchanges From Other
Blogs With Related Content
As has been discussed in previous posts, reciprocal links are still very powerful in terms of increasing link popularity and producing targeted traffic.
I recently read an excellent post, 10 Tips for Requesting Link Exchanges, on the blog, Traffikd.
Internet Marketing Strategy:Blog Reciprocal Links
I particualrly liked tip #6, Don’t Ignore Single-Post Links.
Most link exchanges are mutual blogroll listings so you might be inclined to overlook this strategy.
And last but not least be sure to find out the blogger’s name (tip#5).
Personalizing your request will definitely yield a higher positive response.
One strategy that I haven’t seen discussed anywhere is when you make a blog comment that contains a link to a resource on your blog, ask for a blogroll or sidebar link to the resource in your comment (if they find sufficient value in the resource!).
You’d be surprised at how effective this specific request can be if you have developed a valuable onsite resource.
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It has gotten much harder to simple exchange links with quality sites over the years. Seems like the big G doesn’t want anyone linking to anybody at times. More Adwords money for them I guess.