The Long-Tail Is
So Very Powerful!
Free Website Traffic From A
Disciplined Plan Using Your
Blog Or Website Categories
There are an infinite number of long-tail keyword phrases, but the traffic from each is not usually very large.
What makes long-tail keywords so powerful is that the collective traffic from these phrases can exceed the traffic from any single high demand keyword.
So we want to rank for multiple long-tail keyword phrases through internal linking (hyperlinks) referencing our quality blog or website content.
To speed up this process of finding the best long-tail keywords for your site you should use one of the many excellent keyword research tools available.
If you don't already have a favorite tool, use one or more of the following:
- Google AdWords: Keyword Planner Pay particular attention to Average monthly searches and Competition
- KeywordTool.io An easy to use alternative to Google Keyword Planner. (Always have back-up resources for important tasks).
- Ubersuggest If you use Google Keyword Planner, add this gem to your SEO arsenal, because it will generate additional keywords that the Planner omits.
- Soovle Similar to Google Suggestion Tool but with multiple sources other than Google. Just enter your keywords/phrases in the search box. WOW!
- Google Correlate See which keywords get searched together. This tool can be very valuable, because it will suggest keywords that are not at all obvious.
This is because you can derive the searcher's intent more easily using this tool. Then, you can add appropriate content or long-tail keywords accordingly.
Grow Web Traffic From Existing Content
3 quick ways to put your selected (decent search volume, low competition) long-tail keywords to use.
- Your "Related Posts" List
Almost all of my "related posts" are within the same category so linking two posts will not be a stretch.
- Do a category or keyword search
With WordPress blogs you can do a simple category search for all posts within a category or a keyword search within that category.
- Use Google Webmaster Tools
You’ll probably find that you’re ranking on Google’s inner pages for some long-tail keywords that you’re not even aware of.
Log in ==>> Click on "Search Traffic" ==>> Choose "Search Queries"
If you are ranking on the first page for any keywords, they will be at the top of the chart.
Find any words from Google's deep inner pages by sorting the list by "Position". ==>> Set the number of rows to show to “500”:==>> The page on your site that currently ranks for that keyword will show up.
Using Anchor Text
With Long-Tail Keywords
You want to rank the "target" page for the chosen long-tail keyword, which you will include on that page with regular text.
And the "referral" page will link to it with an exact match hyperlinked anchor text. The higher up on the page the link appears, the more important Google will regard the link.
If you are targeting long-tail keywords with decent volume and low competition, you should see traffic growth within weeks. You should build (not all at once) multiple "referral" pages for each individual "target" page.
Be sure to ping the urls of both referral pages and target pages, because you don't know when the SE spiders will crawl those pages again.
I use a paid version of Pingler at $2.99 (US) per month that automates my pinging up to 25 urls of my choice every 3 days.
Finally, track your site visitors with Google Analytics (look for the "All Pages" report).
You could also choose to use a plugin like Google Analytics for WordPress by MonsterInsights
You will be able to easily track the success of your long-tail campaign using these assets.
Best of success! START TODAY!